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TV2 is New Zealand's broadcaster dedicated to the biggest shows from the USA. The channel is aimed at families with young children and TV2 wanted to shift their branding away from a graphical identity and create a set of assets that reflected New Zealand's outdoor lifestyle.

The centrepiece of the launch was a commercial that brought TV2's brand proposition 'Come out to Play' to life.  Shooting across multiple locations in New Zealand we captured the playful side of communities up and down the country.

Scenes and moments from the film were used to create the channel's vibrant presentation items, reinforcing the brand right across the schedule and allowing TV2 to associate its values directly with the world's biggest shows and talent. 

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