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A complete rebrand of the The Space, the BBC's digital arts channel, creating a new brand proposition appealing to established and aspiring artists.

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The brief from the BBC was to create a totally new brand identity and website that would both inspire new artists to get involved with The Space and to attract a 'digital first' generation to the platform to discover art projects across the country that have been captured digitally.

Working with Novagram we created a logo that allowed contemporary artwork to be showcased directly through the brand.  This approach supported the proposition that The Space puts artists' work at the heart of everything they do.

Through their new platform and brand, The Space were able to develop their proposition from being a repository of artwork, to a cutting edge organisation - directly supporting artists to realise their work and bring it to new and diverse audiences.

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