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Mesmerise required a rebrand that captured the bold intent of the business to transform the metaverse into a human, relatable and accessible space. To meet, work, learn and entertain. 

We wanted to frame the visceral experience of VR, not the tech. The visual concept for the brand was centred on the concept of 'The Stage'. A stage is a blank canvas and an experience to get excited about. It's magical and limitless, a space to express yourself. It's immersive, imaginative, dramatic, creative, open and welcoming.

 

It's everything Mesmerise envisaged for their role in the metaverse.

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Client: Mesmerise / Atmospheric

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